Facebook Ads: Is it really worth it?
Wow. Been a long time since the last post. The photo post is not counted.
Maybe some of you didn’t know that I run the site called JB Food Club . Almost two years running and it is fast gaining popularity for food hunter especially here in johor bahru. Daily average pageviews normally I can get 200. Quite ok for a 2 years old and a page rank 3. From the stats I can conclude that.
1. People do search for food in johor bahru.
2. When people visit jbfoodclub, it will get them hooked, and browse for even more. Longest time spent in the site is 15 minutes while the minimum is 4 minutes.
3. Facebook visitors is more than Google visitors. (Facebook > Google).
4. Site linking from others only around 10.
With number 3 fact, I spend some amount of money and experiments, I want to invest in Facebook Ads. Here is the rundown.
1. Reach target for Malaysia, Singapore, Thailand and Indonesia, with interest in Food/Photography/Travelling.
2. I got around 3 million target visitors.
3. I spent USD1 for a day and using the CPM and CPC method.
4. With CPM, amount spent sometimes exceed USD1 per day and only get 3 visitor per day.
5. With CPC, amount spent USD1 per day and get about 12 visitors per day.
I can conclude that, advertising in Facebook is good idea and investment because you know your target audience and you can change target audience as you like. If you have the budget and want to spent the minimum amount of it with a great results, I would suggest the CPC method.
